Conveying confidence and demonstrating quality of work, the new DLA website informs visitors and invites inquiries from values-aligned clients
Client
DLA Architecture Studio
Services
Project Goals
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Convey confidence
Portray a modern, innovative and sincere organization doing quality work. -
Support referrals
Demonstrate experience to substantiate referrals and promote values-aligned inquiries. -
Improve usability
Ensure uncomplicated content management post-launch with a user-friendly CMS.
"My experience working with Julie was truly enjoyable. She was professional, knowledgeable, communicative and took great care in understanding my company's needs and core values. I would recommend Julie to anyone who is seeking similar services, values a personal touch, and is looking for someone who will work collaboratively with you to achieve your own unique vision and set of goals to best serve your needs."
DLA Architecture Studio
Brand exploration
The DLA brand is simple, elegant and effective. Refined, without being corporate, it portrays a modern, innovative and sincere organization.
Initial brand exploration played with structure and style, exploring the shape of the letters, as well as the potential alignment and typography of the full wordmark. Three initial concepts were presented along with this explorative work to encourage a collaborative process.
After a concept was chosen, we refined the typography and considered colour palettes using different applications. We then developed clear brand guidelines for print and digital.
A key component of the new brand identity is a refined, professional website. Design and content work together to convey DLA’s credibility and experience to potential clients.
Featured projects are linked throughout the website to impress on visitors DLA's experience and credibility and to guide them to learn more.
The website footer speaks to DLA brand values and invites visitors to explore their work.
Project case studies feature information about the size and scope of the project and are easy to view at a glance. Projects can be filtered by category.
Project details, including team members, are displayed in below feature images. Information can be included or omitted as needed while maintaining design integrity.
Navigation in the project footer provides convenient links to the previous and next project.
